Werbe Format

client
Werbe Format GmbH
team
Strattmont Team
services
Branding, Web Design
date
October 2nd, 2018

Werbe Format does design, produce and assemble lettering for facades, Shop windows, neon advertising billboards, exhibition and information stands, vehicle lettering, textile printing and other advertising messages made from a wide variety of materials.

The Challenge

Create an unconventional yet user-friendly website – innovative, with a clean and simple design that communicates brand values and User experience.
The main problem for Werbe Format was the outdated website. The client was in dire need of a site overhaul. The goal, of course, was to attract more customers and gain their trust. Werbe-format has a long list of competitors with strong digital marketing features and well-developed websites, and the business was losing customers because the competition was doing a better job in their digital presence.

  • Develop easy-to-find and easy-to-navigate mobile friendly website
  • Showcase each type of content: interactive books, animated stories and picture books, audio stories. Create an experience people want to share with others
  • Persuade to download app and subscribe
color pallete
#6EC1E4
#7A7A7A
#000
#FFF
#666666
Typography

Roboto

Roboto Slab

“The website and tools you’ve given us are killing it in lead generation, and our AdWords click-through and conversion rates are going great!”
David Giroud, CEO at Bauhaus Co.

Our Approach

Our approach was to present the site as a visual editorial platform with quarterly features based on events and occasions the brand was focused on. Each quarterly focus would be marked by the hero and custom tags that filter content.
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